4 Things You Should Know About Network Marketing
Apr11

4 Things You Should Know About Network Marketing

One of the fastest growing business models within the past decades is multi-level marketing, or more commonly known as network marketing. In simplest terms, this business model involves a pyramid-structured network of people who are the ones selling the product of a company or brand. Independent business owners serve as the distributors of these goods or services and they are encouraged to recruit other independent business owners in...

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5 Marketing Tips to Promote Your Business Efficiently
Feb21

5 Marketing Tips to Promote Your Business Efficiently

Putting up a solid marketing campaign is a hard job, especially when you have a small business. Because you’re already struggling with product management, customer care and employees. Which leaves you with less time to think about innovative marketing ideas to implement with small costs. Marketing is essential for your success, so you need to find smart ways to put your product in front of your audience. You must come up with a...

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Are Chatbots a New Channel in Marketing?
Feb13

Are Chatbots a New Channel in Marketing?

Today, consumers are bombarded with so much online advertising that it has become important for businesses to stand out. It can be challenging for a business, regardless of its size, to directly appeal to its customers. However, all is not lost. Your business may still be able to appeal to the social media and app messaging generation by combining artificial intelligence and machine learning – aka chatbot.   What are Chatbots? Before...

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Is Print Media Benefitting Local Communities?
Dec21

Is Print Media Benefitting Local Communities?

A question often asked by businesses is whether digital media is outperforming print. As new digital methods continue to expand and grow, some believe this could be the end of traditional media as we know it. In the debate, one side claims that digital is king, while the other insists that traditional media still holds appeal. Both arguments have merit, but the idea that print is dead is mistaken. Although digital media is constantly...

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How Can I Make My Company More Powerful Online?
Nov09

How Can I Make My Company More Powerful Online?

In a world where online shopping is increasingly normative for people from numerous backgrounds, business owners who really want to optimize their conversion rates need to tap into the power of making their companies more dynamic in the digital realm. If you’ve been thinking about what steps you can take to make your company more powerful online, this is the quick reference guide for you. Below you’ll find just two of many...

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Controversy and Volkswagen: How to Create Memorable Marketing Campaigns
Oct27

Controversy and Volkswagen: How to Create Memorable Marketing Campaigns

The VW Polo is one of the best-selling cars this year in the UK. But does this have anything to do with Volkswagen’s marketing technique? The German car brand that manufactures the VW Polo is renowned for its funny, memorable and sometimes controversial adverts. But is there such a thing as ‘too far’ in corporate advertising? To explore how big brands create unforgettable marketing campaigns, VW dealership, Vindis, has analysed...

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Ensure Marketing Success for Your Start-up with Print Marketing
Oct26

Ensure Marketing Success for Your Start-up with Print Marketing

Print marketing is the way forward for small and start-up businesses. Considering the influence and authority of the internet and social media, many in the world of advertising and commerce might scoff at this idea. However, if you need to side-step the competition and create a profitable marketing strategy, the printing industry is far more successful than many give it credit for. So, can print marketing help you drive a lucrative...

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4 Trade Show Display Ideas for Small Business
Oct08

4 Trade Show Display Ideas for Small Business

In almost every field, there is a company which dominates the market. It features the best products and unique features. Now and then we see multi-national companies featuring revolutionary products, but don’t get it wrong, none of these companies started this big. In fact, every business started off quite small. And with proper management, good decisions, and smart marketing, they kept on achieving milestones. Speaking of marketing,...

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6 Marketing Strategies You Can Use to Grow Your Business
Sep28

6 Marketing Strategies You Can Use to Grow Your Business

One of the biggest challenges entrepreneurs and small business owners face today is determining how to effectively market their business. There are so many marketing techniques to be used that deciding which methods are right for your brand isn’t an easy task. When you add to that a small budget and limited resources that most small businesses are dealing with, effective marketing becomes even more challenging. In order for your...

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Website Translation and Localization: What Do They Mean?
Sep05

Website Translation and Localization: What Do They Mean?

Website translation and localization are two well known words in the world wide web, widely used, but their meaning is not too easy to understand. With the common sense it can be deduced that the localization includes a reference to something near, local and translation refers to convert a content in one language into one another. Yet, the word localization is repeatedly used within the same context of globalization that has a strong...

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