The Magic of Follow-up Marketing: Ways to Win More Sales Online
Mar27

The Magic of Follow-up Marketing: Ways to Win More Sales Online

First Impression, as important as it is, doesn’t always guarantee you a sale. As a matter of fact, 81% of all sales (both online and offline) take places on or after the fifth contact between a potential customer and a sales representative. This percentage goes even higher with online businesses alone. Now you can imagine how many businesses you’re losing if you simply rely on the first contact with your visitors and never do enough...

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2 Effective Strategies to Connect Offline And Online Marketing
Nov11

2 Effective Strategies to Connect Offline And Online Marketing

If you’re following best practices when doing Internet marketing, you’re probably amazed at how easy it is to generate leads and close sales. Although it may be hard to believe, there is something even better than inbound marketing, and that’s combining inbound marketing with outbound marketing. While Internet marketing works well, and offline marketing still works, too, you get the best results by integrating the two. Think of it as...

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7 Essential Marketing Tips for Small Businesses
Oct05

7 Essential Marketing Tips for Small Businesses

Every business needs to do some degree of marketing. This is especially true of small businesses. In order to hold your own with your competitors, you need an effective marketing strategy. It can be as simple as a website and a few newspaper ads or quite complex, encompassing social media, a strict blogging schedule, and television spots. The scope of your marketing efforts is entirely up to you. These seven tips are marketing musts....

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6 Tips for Effective Video Marketing
Oct03

6 Tips for Effective Video Marketing

How to create an effective video marketing strategy? Here are six tips to help you.   1. Create Many Videos Producing many videos (preferably not too short, in order to engage the attention of those who watch them) is a great way to increase branding. Also, it helps you refine your skills and find out what is working and what is not. You can then improve your next videos by learning from experience (also doing A/B testing). Image...

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Which Content Themes Drive The Most Engagement?
Sep13

Which Content Themes Drive The Most Engagement?

Content marketing remains one of the most important and effective digital marketing strategies for businesses with an online presence. Yet, as your search engine consultants will likely explain to you over and over again, content marketing success relies heavily on the quality of the content itself. Experts in the field try to stress the idea that ‘content is king’, meaning that to get results, you need to create quality,...

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Press Release Writing and Distribution Tips to Boost Website Traffic
Jul14

Press Release Writing and Distribution Tips to Boost Website Traffic

If you are in search of new ways to generate extra hits and traffic to your website, online press release distribution is a good alternative to build a few extra natural links and give an instant boost of new visitors. You may have already written articles and blog posts in an attempt to build a firm internet marketing campaign. Learning to write effective press releases will further strengthen your efforts. There are many tips and...

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5 Reasons To Take Your Marketing Offline
Apr26

5 Reasons To Take Your Marketing Offline

If you are a new business owner and are looking for some marketing tips, you can be forgiven for thinking that your best options are online. However, despite the enormous amount of press and editorial space that are given to online marketing, offline can be a lot more efficient. Your best strategy should involve the right mix of online work, of course. But, here are five reasons why you should also be considering the offline space,...

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Crafting the Ultimate Website for your Small Business
Apr19

Crafting the Ultimate Website for your Small Business

Without a good website, you could be wasting some amazing opportunities for your company. For many companies, their website is the best marketing tool they have. A website can essentially work as one big advertisement. And if your website is good enough to keep people hooked, then you can advertise to them for extended periods of time. No longer are you reduced to thirty-second television spots. No more are you restricted to a small...

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The Small Business Guide To Great Branding
Apr18

The Small Business Guide To Great Branding

If you have any kind of experience with marketing, you’ll know a little about the importance of branding. Branding is a lot of the reason some of the biggest names in business are able to charge what they do. The product packaging, quality and other factors can make you distinct from your competitors. If you pull it off in the right way, it can give you license to charge a high-end price while your competitors settle for a “value”...

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Marketing The Benefits Of Using Lanyards To Advertise
Feb02

Marketing The Benefits Of Using Lanyards To Advertise

There are lots of advertising techniques that you will come across at some point, but a lanyard is something that may not occur too often. In fact, you may never come across lanyards for advertising in your life. It is easy to see why they are not as popular as billboards or social media. For starters, they seem insignificant. Plus, they don’t have the same reputation that the big boys have, and that turns businesses off. However,...

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