Which Content Themes Drive The Most Engagement?
Sep13

Which Content Themes Drive The Most Engagement?

Content marketing remains one of the most important and effective digital marketing strategies for businesses with an online presence. Yet, as your search engine consultants will likely explain to you over and over again, content marketing success relies heavily on the quality of the content itself. Experts in the field try to stress the idea that ‘content is king’, meaning that to get results, you need to create quality,...

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Press Release Writing and Distribution Tips to Boost Website Traffic
Jul14

Press Release Writing and Distribution Tips to Boost Website Traffic

If you are in search of new ways to generate extra hits and traffic to your website, online press release distribution is a good alternative to build a few extra natural links and give an instant boost of new visitors. You may have already written articles and blog posts in an attempt to build a firm internet marketing campaign. Learning to write effective press releases will further strengthen your efforts. There are many tips and...

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5 Reasons To Take Your Marketing Offline
Apr26

5 Reasons To Take Your Marketing Offline

If you are a new business owner and are looking for some marketing tips, you can be forgiven for thinking that your best options are online. However, despite the enormous amount of press and editorial space that are given to online marketing, offline can be a lot more efficient. Your best strategy should involve the right mix of online work, of course. But, here are five reasons why you should also be considering the offline space,...

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Crafting the Ultimate Website for your Small Business
Apr19

Crafting the Ultimate Website for your Small Business

Without a good website, you could be wasting some amazing opportunities for your company. For many companies, their website is the best marketing tool they have. A website can essentially work as one big advertisement. And if your website is good enough to keep people hooked, then you can advertise to them for extended periods of time. No longer are you reduced to thirty-second television spots. No more are you restricted to a small...

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The Small Business Guide To Great Branding
Apr18

The Small Business Guide To Great Branding

If you have any kind of experience with marketing, you’ll know a little about the importance of branding. Branding is a lot of the reason some of the biggest names in business are able to charge what they do. The product packaging, quality and other factors can make you distinct from your competitors. If you pull it off in the right way, it can give you license to charge a high-end price while your competitors settle for a “value”...

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Marketing The Benefits Of Using Lanyards To Advertise
Feb02

Marketing The Benefits Of Using Lanyards To Advertise

There are lots of advertising techniques that you will come across at some point, but a lanyard is something that may not occur too often. In fact, you may never come across lanyards for advertising in your life. It is easy to see why they are not as popular as billboards or social media. For starters, they seem insignificant. Plus, they don’t have the same reputation that the big boys have, and that turns businesses off. However,...

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Simple Marketing Solutions That Still Work
Jan19

Simple Marketing Solutions That Still Work

Pexels The industry of business marketing has certainly changed a lot over the past few years. We’ve seen a push for more businesses to spend a lot of their funding on online based promotion. The reason for this is clear. Social media allows businesses to reach a much wider audience on limited funds. SEO allows businesses to increase their presence online while also giving customers another way to buy. However, with these marketing...

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Top 5 Tips For Marketing Your Online Business Abroad
Jan07

Top 5 Tips For Marketing Your Online Business Abroad

Got an online business? If so, are you making the most of its potential? You might be selling enough product on a local or national scale to keep you happy, but what about the rest of the world? It’s never been easier to start marketing to a foreign country, and to give your product a foothold abroad. Let’s take a look at five top tips to help you achieve a global status. https://flic.kr/p/dTUAhR Learn about cultural differences First...

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You Must Read These Marketing Tips If You Want To Be Successful!
Jan07

You Must Read These Marketing Tips If You Want To Be Successful!

Lots of people talk about success when it comes to businesses. Mostly, they want to know the keys to success. Well, one of the keys to success is a solid marketing campaign. If you’ve got your marketing on point, your business will profit from it. So, here are some marketing tips that you should use if you want to be successful: (Image via pixabay: https://goo.gl/Poclxl) Traditional Marketing There’s still a place in this world for...

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Essential Promotional Strategies For Online Businesses
Nov19

Essential Promotional Strategies For Online Businesses

Promoting any new business online is going to take a lot of time and effort. Indeed, that is why so many people fail with new concepts within the first few months. You should always research your marketing opportunities before launching a new brand. Otherwise, you might struggle to make a profit when you start trading. You could have the best concept in the world, but you’ll never make a dime if people don’t know you exist....

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