How to Create a Solid Social Media Marketing Strategy
Nov07

How to Create a Solid Social Media Marketing Strategy

Social media marketing is an effective way to promote a business and reach a wider audience. However, it is difficult to effectively utilize social media in a marketing strategy. Many businesses are leveraging the remarkable capabilities of social media, but they are not able to get the results they desire from their campaigns. The reason is that these businesses just create accounts on various social media platforms without creating...

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How to Become a Social Media Influencer
Sep14

How to Become a Social Media Influencer

When you hear the term “social media influencer,” you probably think about people who get paid to fool around on social media. Or at least that’s what some people think. But, social media influences actually help businesses grow, which is why the likes of Rachel Brathen can easily charge at least $25,000 per Instagram post.   What Are Social Media Influencers and What Do They Do? Image via Flickr by ATLAS Social Media According...

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Social Media Policy Masterclass: What You Should Include
Mar27

Social Media Policy Masterclass: What You Should Include

With 2.62 billion people expected to be active on social media in 2018, it’s clear that the world is moving forward with a digital presence. Although social media is something we might associate with leisure and spare time, it is important for businesses to address its use in-house — outlining what employees can and can’t do.   The two types of social media policies your business should look at Allowing your employees to understand...

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How Facebook Reviews Are Good For Business
Feb19

How Facebook Reviews Are Good For Business

In December 2017 Facebook reported that there were 1.4 billion average daily active users on its platform alone. Now what does this mean for you as a business owner? Well, a lot, especially if you have taken the steps to manage your online listings, market your business, and connect with your customers through social media.  As more and more consumers rely on the internet to search for products and local services, one way to make your...

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10 Tactics that Will Instantly Improve Your Instagram Engagement
May03

10 Tactics that Will Instantly Improve Your Instagram Engagement

One of the vastly used applications is Instagram. On Instagram, you can post your pictures, your videos, communicate with your loved ones through DM (Direct Messages) and comment/like your favorite posts. Instagram is the ultimate medium for you to connect with your loved ones. There are 600 million users currently connected to Instagram. Through Instagram, you can tell the world what you’re doing and let them connect with you. So, we...

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6 Tips for Effective Video Marketing
Oct03

6 Tips for Effective Video Marketing

How to create an effective video marketing strategy? Here are six tips to help you.   1. Create Many Videos Producing many videos (preferably not too short, in order to engage the attention of those who watch them) is a great way to increase branding. Also, it helps you refine your skills and find out what is working and what is not. You can then improve your next videos by learning from experience (also doing A/B testing). Image link...

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6 Ways to Improve Your Business Website
Oct13

6 Ways to Improve Your Business Website

Your business’s website is an important part of your online presence. So, if yours isn’t as strong as it should be, here are 6 ways to improve it.   1. Make Checkout Simple The final hurdle that a visitor to your website will face is the checkout. This is when they make a purchase and try to pay for it. For obvious reasons, this is an important step because it allows people to buy from your business, and that’s exactly what you want...

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The Niche Business Guide To Online Success
Aug21

The Niche Business Guide To Online Success

Source Launching a company in a niche market used to be risky business. But the digital world has made it an affluent area for entrepreneurial spirits, and almost any idea can now become a success. The internet has enabled small businesses to extend their reach to a worldwide audience. If your products and services are good enough to impress one person, there will be other online customers ready to join your revolution. It doesn’t...

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4 Ways That The Internet Can Help Your Business
Aug15

4 Ways That The Internet Can Help Your Business

In business, it’s imperative that you take every step possible to edge your company ahead of the competition. Making the most of your available resources is key. They don’t come more powerful than the internet. Internet technology has transformed business for the better. It has created ample opportunities for entrepreneurs to reach never previously possible. Meanwhile, companies can benefit in a whole host of manners. Most...

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What Are The Key Ingredients Needed For A Successful Website?
Aug14

What Are The Key Ingredients Needed For A Successful Website?

When you build a website, there are many important factors you need to consider. For instance, how well will the site look like on different device types? And will your target audience be able to find it if they do a Google search? SEO or Search Engine Optimization plays an important part of website building. Do you want to have a successful website? Of course, you do! Who wouldn’t want that? That’s why it is crucial you...

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