Social Blogging- A Means of Business Expansion and Growth

Social Blogging- A Means of Business Expansion and Growth

With the passage of time, small as well as large corporate are beginning to realize the importance of social media, thus making itself necessary for them to have a social media presence.

There are countless benefits social media can bring to a business if utilized and implemented properly.

The rising trend among web marketing services providers is of the use of social media blogging as a tool of online marketing and business growth.

The lines below give a few tips that can help in utilizing social blogging as a means of business growth and promotion.

 

1. Establish as an Expert

The best way in which social blogging can be used to promote the business is by establishing yourself as an expert in the social media hemisphere.

You can do this by utilizing different social media platforms, like Twitter, and provide answers or solution to the problems of users in those platforms.

This way your brand develops as an authority and you get a chance to spread the word of the business.

 

2. Sharing Information and Experiences

In social blogging, you need to socialize more than just blogging for business’s purpose.

The more personal experiences and information you share on your blog, the more it keeps the followers interested, and they spread it all over their profiles, resulting in more prospects subscribing to your blog.

The more subscribers you have, more the chances of the name of business expanding.

a cup of coffee with newspaper on orange colors

 

3. Keeping it Fresh mixing it up

You need to understand the nature of platform and then keep it fresh accordingly.

Like frequent updates on Facebook account are not welcomed by fans, whereas, frequent updates are accepted at Twitter platform, therefore, you need to mix it up a little bit to keep the followers of both the platforms interested.

Moreover, try to keep the content you share mixed as well, mix it with posts, status updates, videos, infographics and so on.

Thus, the more fresh and various your profile, a diverse range of customers will it capture.

 

4. Feedback and Interaction Encouragement

The essence of social blogging lies in interaction and feedback from the followers.

A few tips that can help in encouraging the followers to give feedback and interact with the brand are:

– in your posts have some call to actions;

–  use Q&A to gain an insight to the mindset of the audience;

–  making sharing of post easy for the reader;

– encourage to share their experience and feedback about the product or service of the business.

 

5. Apps Updating and Schedulers

There are different software available in the market that can be used to schedule the frequency of posts and updates to be shared on social networking platforms.

This software can be utilized to share the content with the users and have them engaged with your profile.

 

6. Backlinks

No matter whatever the objectives of social media activities, the social media agencies always pay emphasis on the objective of increasing the backlinks.

Make sure that whatever you share links back to your website, which helps in keeping the content fresh which consequently lead to better search engine rankings.

The better the rankings, more the business prospers.

 

Conclusion

In a nutshell, social blogging is an excellent way to promote the business while keeping the customers and followers interactive and engaging at the same time.

If implemented in the right manner, social blogging can help a business discover new horizons of success.

Author: Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.

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6 Comments

    • You definitely are expert, my friend!

      Thanks for commenting, Ryan. 🙂

      Post a Reply
  1. Awesome post. Very informative. If you are blogging for your business expansion then East African Market is the right place. It has plenty of opportunities for business growth.Your Business Expansion Into Africa will definitely help your business growth.
    Cara Blak recently posted..What it takes to be a successful industrialist in AfricaMy Profile

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    • Thanks for sharing your suggestions, Cara!

      Post a Reply
  2. Social blogging is a key to increase your visibility, improve your search engine results and drive more traffic to your company’s website and yes, it is ” A Means of Business Expansion and Growth”.

    I will put this takeaway into the table “establishing yourself as an expert in the social media hemisphere.”, position yourself as an expert. Expect answering questions from consumers via social media since you need to encourage interaction and feedback.
    metz recently posted..9 Great Examples of Interactive Online VideosMy Profile

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    • Thanks for adding your views, Metz.
      Appreciated!

      Post a Reply

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