Videos have become a staple form of content for social media, due to their ability to attract attention and engage viewers. In fact your business may already be publishing video content of its own on social media already. 

Whether you are already publishing videos on social media or about to start, there are a few simple tips that you should try to remember that could make a big difference: 


Follow the recommended video format and settings

Social media platforms generally provide details of the video formats and settings that they recommend. Some may even strictly enforce those recommendations, and many not accept videos that don’t follow them.  

As a rule it is best to always follow the recommended format and settings even if the social media isn’t a stickler about it. It will help to avoid your video being transcoded internally – which could affect its quality. 

If you want you can easily convert AVI to MPEG online using Online Video Converter. It is entirely web-based and supports a wide range of formats, so it should help you to ensure your videos meet any requirements. 


Choose the right aspect ratio

Unlike most other cases, the aspect ratio of your videos is important when you publish them on social media. Some platforms may display videos in certain aspect ratios better than others.  

For example social media platforms that cater to mobile devices may display vertical videos (9:16) better than widescreen videos (16:9). In some cases such as Facebook, square videos (1:1) will occupy more screen real estate in feeds. 

In short you should choose the aspect ratio based on the video and the platform it will be published on. Ideally it is best to identify the aspect ratio that you want to use early – so that you can frame your video accordingly when it is recorded. 


Make sure the video can deliver its message while muted

Recently many viewers are watching social media videos with the volume turned down or muted completely. Partly that is because many platforms require that the videos be clicked for the audio to be enabled, and partly because many viewers on mobile devices keep the volume low or on mute. 

Because of this trend, you should try to create business videos that can deliver their message using visuals instead of relying on a voiceover. That can be doubly beneficial, as visuals are more engaging as well. 

Delivering a message purely using visuals can be tricky however, and in some cases you may want to add subtitles or captions to your videos before you publish them on social media. 

See how each of these tips will affect the videos that you publish on social media? The impact that they can have is the reason why you need to keep them in mind when you plan, record, and publish any business videos on any social media platform.  


In the long term your videos will benefit if you remember each tip and make use of them fully.