With the globalization of the business world, there are countless opportunities open to companies in technically every industry.
Since the consumers all over the world have become more sophisticated than ever before, it’s important for businesses to focus on solving real problems for their communities and delivering outstanding value in their respective fields.
On average, every industry is experiencing a formidable growth compared to some 20 years ago and while some industries are growing faster than others, the opportunities in serving exceptional service to customers is more fragrant than ever before.
Here are 4 important tips that every business should take into account in order to succeed in the modern marketplace.
Develop a clear serving purpose
Each market is dynamic, different and unique in its own way and developing a general, one-type-fits-all approach isn’t a wise idea.
Depending on your industry, buyer demographics and consumer habits, your business needs to find a single, yet unique purpose that is aimed to solve a concrete consumer problem in the marketplace.
When thinking about your purpose, it doesn’t necessarily need to be anything big to start producing real sales results. If we rewind back to somewhere around 1930s, something as simple as a drinking straw was invented to solve a global consumer problem: turn the process of drinking a cold beverage into a most enjoyable and comfortable experience.
Keep your focus narrow
From a pure business perspective, it’s much more efficient and productive to keep your product/service focus narrow.
There is no need to reinvent the whole world in order to solve a problem and be profitable: find your specific niche and focus all your efforts on improving and presenting your solution to the public in the best way possible (as long as it really serves its purpose).
Invest in your team
In order to deliver exceptional service or create an outstanding product for the public, it’s important to remember two things:
- The public who you serve is not local anymore: it’s global
- Understanding different cultures and consumers is the most important step in coming up with the best solution for the global marketplace
To make this happen, it’s essential to invest into multicultural/multilingual team members that will bring their own cultural knowledge into the brainstorming process and help come up with a solution that will resonate not just with the people of your country, but with all the people in the world.
Hiring multilingual employees is the first step to undertake. Not only will they bring their own ideas to your team, but they can also help collect customer feedback from different markets that don’t consist solely of English speakers. This will open up some crazy potential for businesses to tap into new, unexplored markets and increase the odds of succeeding in the global market.
Focus on value and quality, not cost and price
When a service or a product solves a real problem for consumers and really is of high quality, the price becomes a secondary issue (assuming it’s still reasonable).
Show the public that you are really trying to deliver the best solutions to them and don’t focus too much on numbers: if the product/service is worth it, the pricing differences will seem insignificant to consumers and they will still buy from you.
These four tips make the four pillars of every successful business nowadays.
Focus on value and quality, strive to solve real problems for the global marketplace and focus on a specific problem at a time.
Understanding and implementing those techniques will be the first steps in your journey to seizing the huge opportunities of the modern marketplace.
This is a contribution by Charles Dearing.