Once they have received their completed printed products, business owners and marketers must consider where they will place it. Place a pull-up banner in the wrong place and your ROI could plummet, proving that the challenges of advertising aren’t solely restricted to design.
Here, we provide advice on how to maximise your marketing ROI with pull-up banner placement tips. To educate you on the best location to place your pull-up banner, we’ve explored the multiple locations available to you when you want to optimise your printed ad for maximum exposure and included a handy range of tips and tricks throughout.
Making the most of your business location
Often, prospective clients may feel too busy to waste much time and this could cause issues when it comes to them locating your shop to visit. This is highlighted by the fact employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
It’s vital to consider your location. Is your property easy to find? Even if you’re slightly off the high street, tucked away around a sharp corner or sandwiched between two larger stores; you could run the risk of clients giving up on finding you. By placing your pull-up banner in a location that signposts your building, you can direct your customers, as well as advertise your brand to the public. Use bold fonts and colours to highlight your address and tell people which other shops you’re next to or opposite so they can quickly work out where you are. If you’re thinking about placing an outdoor banner, make sure you opt for a quality PVC or vinyl banner to make sure your ad can endure the weather for maximum return on your spend.
Promoting your business further using an entrance
Just because your business is in a building doesn’t mean you can’t promote your brand further. The sleek dimensions of a pull-up banner will allow it to stand conspicuously in the corner of your foyer or next to your reception desk, while not overpowering the room and making it look cluttered.
According to studies, it can take as little as a tenth of a second for us to make up our minds on something. Crucially, this means that you don’t have long to portray your brand in a positive light when your customers step into your building. Designing an eye-catching pull-up banner that not only features complementary colours — perhaps matching your reception décor — pleasant fonts and nice imagery, but also highlights interesting information about your company might be another helpful marketing factor to convert sales from new customers and boost brand loyalty among current clients. Are you still a family-run company? Have you recently added another line of products to your range? Just reached five or ten years in business? Achievements like this matter to people who walk through your door, and the beauty of a pull-up banner is that you have the space to advertise snippets of success stories — unlike with a small leaflet, for example.
The area immediately inside a shop building is known as the ‘decompression’ zone, states an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer. As a result, this is a great place for promotional material. Even if you don’t have a reception area, you can simply place your pull-up banner just inside the entrance for the same powerful marketing affect — another way to boost ROI.
Eventbrite claims the UK events industry is worth a massive £42.3 billion, with 1.3 million business events held each year. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! But, how do you maximise your exposure when you’re surrounded by so many other brands? Clearly, this industry is big business and you don’t want your company to get left behind if you aren’t active in trade shows and corporate gatherings.
Events and trade shows allow you to make sure your brand is engrained into a person’s mind a lot better than you could using digital alternatives by using print marketing material like pull-up banners.. If you want to stand out against your competitors at a major recruitment exhibition and create that bond to entice people to come over, why not design an attractive, descriptive pull-up banner and place it next to your stand? According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If it’s eye-catching enough, you’ll be able to draw potential partners and employees to your table and then you can begin discussing the key details of your business.
The worst-case scenario would be that your banner’s audience will be more likely to recall your brand after exiting the show than they would if it was a digital ad they had seen. This will add longevity to your marketing strategy that will boost your ROI beyond the event itself.
The perfect place to advertise discounts and offers is in your store window. An impressive 80% of consumers describe themselves as ‘promotion sensitive’. Highlighting a special discount on your pull-up banner placed in your store window will give your offer excellent visibility to help bring foot traffic in-store. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
Adding to that, store design and display consultant, Linda Cahan, claims in an article published in Entrepreneur: “Each window should tell a story”. If you have floor-length windows, simply angle your pull-up banner so it is clearly visible to people and cars coming from all directions. Or, use a platform to give your advert height so it can be easily seen. A strong and alluring window display can be the difference between a potential customer stepping inside your building and walking or driving by it. Are you making the most of this key piece of promotional space?
Has your company recently been included on a shortlisted for an award? There are countless ceremonies for every industry taking place across the UK throughout the year. An essential to good marketing is spotting how you can hallmark your brand when you’re surrounded by competitors at a special event?
Print ads like this, even if only noticeable for a short while, will keep your brand in someone’s mind far better than if you employed digital alternatives — excellent when you’re trying to stay ahead of the competition. A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. To boost ROI, create a well-structured pull-up banner or two that can act as backdrops to any interviews you hold or videos/photos you take when your staff are at the awards event. Colour, design, content, and imagery are important characteristics — only use complementary colours, clear layouts, insightful text, and high-quality resolutions. Hashtags, contact information and your brand logo are also essentials. Then, share your snaps or videos on social media to spread brand awareness!
Of course, you can’t benefit from promotional material at certain awards ceremonies as they’re simply a champagne reception and red-carpet affair. However, some are very business-based and can last all day before the awards section takes place in the evening. In which case, use this time to promote your brand on social media and YouTube. A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
There are so many places available to put a pull-up banner to promote your company, so be sure to bear these tips in mind and maximise your ROI!