When it comes to deciding on which products or services to purchase, the consumer has never been so spoilt for choice. Coincidentally, businesses have never had more means to increase their visibility. Adverts are everywhere we look these days, and not just on the TV or billboards as they used to be. Social media is now a major area where advertisers are attracting customers, and these platforms make vast revenue off ads because of the sheer amount of traffic they receive. You only have to notice how often your Youtube videos are being interrupted to see how sought after the exposure has become. So here are a few ideas to try and get your brand out there and draw more of that valuable attention to yourself.
Do not put your eggs in one basket!
Each consumer is different and one of these differences will be their exposure to various forms of advertising. Having a presence online is a must, but there are other beneficial methods that can be easily overlooked. The senior generation typically spend more time reading a newspaper and watching television than they do online, plus many usually buy a paper day in day out. Newspaper advertising may seem a little old-fashioned but monetarily speaking, the over 50s are worth more than other generations by a large margin, and so by regularly putting an advert in the paper, you are able to increase your visibility amongst this precious market.
The polished presentation
Getting consumers to see your adverts is one barrier to overcome but holding their attention is the next and perhaps the most critical barrier. The quality of your advert can be the difference between whether a person pays attention to it or not. With video adverts being a major part of a business, whether you are in the fashion, music, or tech industry, it is vital to get that professional look and feel. There are many professional videographers out there such as itsbernard.com that can ensure your brand is perceived as trustworthy and reliable. Creating a video can get qualitative information across and communicate it clearly. It has been proven that video content alone can increase consumer engagement and the amount of click–through traffic.
Whether you are considered a large business or small, taking a localized approach can vastly improve your market access and prospects. One just needs to look at McDonald’s success in India: a country where beef is not a staple food in a country of over a billion people. Here McDonalds altered their marketing to better promote their chicken and fish products, allowing them to become a major player in this countries economy. If you are breaking into international markets, then using the local language will of course, increase your accessibility. Even in small countries, the regional differences can be vast, and doing your research on certain areas will give any adverts you release a touch of familiarity. When it comes to online Google searches, most are not done in the English language and so catering to these markets is required to get the most of your marketing.
These few methods can add increased value to your marketing strategy and ensure that your content can be accessed and viewed by a wide range of consumers. By looking at both the larger and smaller pictures when it comes to markets, catering to different populations, whether it’s through their spoken language or economic status, will help your business‘s prospects. This will be needed more than ever, given the economic strain that 2020 has put on everyone.