Yelp may have lost its SEO significance, but it is still influential when it comes to customer reviews. It grants users the choice to post both positive and negative reviews depending on their experiences. However, while some negative reviews may be legitimate, some are malicious and should be gotten rid of as soon as they are posted.
Dos and Don’ts of Getting Rid of Negative Yelp Reviews
The first mistake that most businesses make when trying to get rid of negative reviews is threatening to sue Yelp – this is a fight that no one has won yet. So, what works?
Reason With the Reviewer
Perhaps the easiest way to get rid of a negative review of Yelp is getting the reviewer to take it down. This will take some tracking and persuasion. It should be noted that reviews are not directly linked to their users, so you will have to do some digging. As such, note the user’s name and navigate to Yelp and click on the ‘Find Friends’ tab. Type in the name and click ‘search’. You may get several results if the name is common on the network, so be sure to double-check using other details such as photo and other friends.
Once friends, try to convince the reviewer to take the positive review down. This is not always easy, and you may need to offer some sort of incentive such as a discount on the next item the client buys.
Exploit Terms of Service Violations
Yelp users are required to adhere to certain terms of service when reviewing businesses. These T.O.S. are broad and easily violated. Reviews that violate these T.O.S. should be taken down by Yelp. This will be a lot of work but it is worth it.
When everything else fails, then you should consider responding to the negative reviews. This is a double-edged sword, so be careful with your choice of words. Be polite and try to address the reviewer’s concerns in an amicable manner.
What about Positive Reviews that Get Filtered?
Did you know that Yelp has a filter designed to detect and freeze spammy reviews? The Yelp Filter is a sophisticated tool designed to protect businesses as well as the Yelp platform’s legitimacy. It is another way that Yelp protects you from malicious reviewers.