It can be a challenge coming up with new ways to advertise sales in a retail business. People tend to go on autopilot when shopping, and most of us pay little attention to ads, especially when online options are so easy and accessible. If you own a brick and mortar business and are looking for effective ways to advertise your sales in the modern world, try some of the suggestions listed below.
1. Fabric Media Wall Banners
What are fabric media wall banners, you ask? If you’ve never heard of them, you’re in for a treat. A fabric media wall banner puts your ad front and center in a large and beautiful way. Designed as a wall-sized informational screen, these banners are customizable, and they take up very little space despite their large size.
If you have a huge sale coming up – say a semi-annual extravaganza, for example, you should consider a wall banner as it advertises the event in a grand way.
Photo: Artem Beliaikin / Pexels
2. Window Displays
The beauty of the window display is that it can represent virtually anything. From political to humorous, the key to creating an effective advertisement for your upcoming sale is to make sure it clearly conveys the message.
Don’t be afraid to get creative when making a window display. Think outside the box and do something that causes passersby to admire its message and then come inside because they’re intrigued.
3. Social Media
Big and small businesses alike can leverage the power of social media to advertise sales and promotions on a grand scale. Even if you don’t sell your merchandise online, you can still utilize sites like Facebook and Instagram to spread the word about your sales and services.
Social media is one of those things that requires dedication to be truly successful. If you don’t have the time or know-how to do it yourself, it’s a good idea to hire an expert who can do it for you the right way.
4. Turn to YouTube
Customers these days often turn to the internet to research before heading to a store to buy something. If you can portray yourself as an expert in the products and services you sell, people are more likely to come to you when they need what you have.
Creating a YouTube channel is a great way to portray yourself as an expert and to advertise upcoming sales since videos are hot right now with consumers. If you’re not too keen on getting in front of the camera, either designate someone in-house or hire someone to make short clips on your channel for your viewers.
5. TV Commercials
Lastly, good old-fashioned TV commercials still hold a lot of power when it comes to getting the word out about upcoming sales, promotions, and events. While somewhat expensive, this advertising method is highly successful in boosting sales and usually produces a good return on your investment. Even if you’re a small business with a limited budget, putting up a short 30-second TV commercial could help increase sales and grow your business.
Owning a retail business can be challenging, especially when the economy as a whole has a big impact on whether you’re successful or not from year to year. Having said that, there are several ways to spread the word about upcoming sales that can help increase your bottom line. Try one or more of the effective advertising methods listed above to get the word out and bring in more customers for your next sales event.