In today’s post-modern, digital world, things are happening so fast. Innovation and experimentation are rapidly evolving, and in today’s time, it is way faster than a few decades ago, and it is ages past when compared to the day it first began- the Industrial Revolution.
Gadgets are more popular than ever. Gone are the days when they used to belong only to the rich and the elite. Computers, laptops, cell phones, tablets, and smart watches are no longer luxury- in fact, they’re more of necessities today. Everyone you know has at least one or two of these marvelous inventions of science, technology, and engineering.
Because of the popularity of gadgets, cyberspace is also fast evolving. Trends in web design are not an exception. Probably one of the trickiest parts in the design phase of any website is considering the variety of gadgets that are connected to the world wide web. Each device has to display and render the website correctly, and all the plug-ins and scripts are functioning as they should. With a lot of brands, each brand with a lot of models and different operating systems, the task is not exactly for the faint of heart.
The cyberspace must respond well to the changes with hardware. Faster processors, more memory, larger and clearer screens mean that there must also be future trends in responsive design if websites were to catch up.
Here’s a rundown of the top 4 marketing trends to look for in the future:
1. Responsive design
A very important factor is that a website should look just as good as when it is displayed on a 4-inch smartphone as it is when displayed on a monitor five times as big. A website should be able to adjust its layout based on the device that is accessing it. There are cases where some buttons or functions cannot be pressed on a mobile phone because of a poorly-designed user interface- and most people hate that. They won’t bother to let go of their tablet or phone to look for a PC or laptop- they simply won’t visit the site anymore.
2. Video speaks a thousand pictures
In today’s fast and rapid-paced lifestyle, people no longer have time to read walls of text anymore. Video is the newest and coolest visual tool to explain the product you’re marketing. Why would someone bother to painstakingly read a thousand words when it could be explained in a one-minute length of video content?
3. The rise of artificial intelligence
We should treat technology as our friends instead of our enemies (as what Hollywood is portraying). AI can significantly lower the workload of people so they can focus on more important tasks, especially at the management level. One noteworthy example of AI in marketing is chatbots wherein the software will deal with irrelevant questions and queries of your customers.
4. Privacy and security
The danger of any cyberspace is the risk of personal data and information falling into the wrong hands. If you want customers to invest in the product you’re marketing, you need to guarantee them a degree of data protection and make them feel safe. Add your website’s credibility by displaying those security badges, using https, ensuring a secure checkout process for online payments, and even including customer reviews and testimonials.