There are lots of advertising techniques that you will come across at some point, but a lanyard is something that may not occur too often. In fact, you may never come across lanyards for advertising in your life.
It is easy to see why they are not as popular as billboards or social media. For starters, they seem insignificant. Plus, they don’t have the same reputation that the big boys have, and that turns businesses off.
However, they are very effective when they are used properly. If you don’t believe that, take a look at the list below.
The great thing about lanyards is that they are always positioned at eye level. As a result, they are hard to miss when you have one around your neck.
The person you are talking to will instantly look towards their eye level. And, if they are smaller than you, the neck is where their eye level will focus. Whatever you put on your lanyards is then easy to see and consume.
All you have to do now is talk to as many people as possible to spread the word.
The pertinent point to take from the above paragraph is that you need an advertising slogan to maximize results. After all, it doesn’t matter where the position on the lanyards is if there is nothing to focus on.
Thankfully, it is not hard to advertise on lanyards as lots of printing firms will do it for a reasonable price. The best thing to print on your lanyards is your logo or your business’s name. That way, when you meet new people, your brand will always be at the forefront of their minds.
Still, you don’t have to rely on your logo or your name to build your brand. With a lanyard, you can add whatever you want to the lanyard. For example, if you want to clip something to it that mentions your business in a favorable light, you can. Or, you can clip a business card to it if you please.
The key thing to remember is that you can attach pretty much anything to a lanyard that will be of use to you with regards to advertising. All you need to do then is take the object of the lanyard and pass it to them to show. In fact, they may notice it by glancing in that direction. Regardless, it will have the same effect.
Advertising methods at the minute are not very subtle. Although it doesn’t sound like it should cause a problem, it does because consumers can see through the BS. They prefer advertising campaigns that are organic, or that don’t try too hard.
Well, the lanyard is the epitome of this technique. Because they are the ones that are looking at the information, you don’t need to do anything. Indeed, you can just stand there and talk and let them do all the work.
They should in no way walk away thinking that you was trying to sell them your product. But, they will still remember the brand in the back of their mind.