You can have the most innovative products and have the best customer service but all these count for nought if you don’t market them. Marketing is the backbone of any business since it is was attracts customers (besides have quality products) and grows the revenue that the business to needs to grow and expand.
As an entrepreneur looking for ways to save on cost without affecting quality, internet marketing offers effective yet less costly marketing options for your business. Like with any other industry, the internet has revolutionized the way businesses do marketing with those who master the best marketing strategies getting a guaranteed return on their investment.
Below are number of online marketing strategies that every business needs, the benefits of omnichannel marketing can be many!
Search Engine Marketing (SEM)
Consumers use search engines to find products, services and locations of businesses. As a business, this is a marketing strategy that if you get right will be rewarding for quite a long time. SEM makes your business more visible when internet users search for keywords related to your business.
The paid traffic on search engines must however have a good organic traffic foundation for SEM to be effective.
All you need to put in place are the right search engine optimization (SEO) techniques and you are good to go: a good website, good content and the right keywords. You can look your SEM PPC ads using a VPN with different servers and IPs.
This is why it is so important to work with a small business marketing agency that can offer there expertise while staying within a budget.
Email marketing costs almost nothing since all you need is a database of your customers’ emails. It is one of the cheapest marketing strategies but one with a guaranteed return on investment. You collect basic customer information like name and customer from which you build a database to regularly communicate with them.
You send an email to all your customers, and with the right message, you can have a lot of conversions especially if you include a specific call to action in your emails. Better still, with services like Mail Chimp, you customize messages for each individual customer instead of sending a general mass email. This way your customers feel that your business gives a personalized service.
Social Media Marketing
Social media is an important marketing tool that every business should exploit. Not only does social media influence consumer decisions, it is also a good platform to interact with consumers, launch products and build your brand.
Unlike in the past where mainstream media was the only platform where companies could notify the market of their products and services, many companies are now saving on costs by exclusively doing their product launch and press release through social media. You however need to have a sizeable following to get the most out of social media.
Have a Prmarketer handle your accounts as they are professionally trained to create stories that your followers will find engaging.
The other advantage of social media marketing is that you can create ads to target specific market segments depending on the demographics you want and only pay for the conversions you get on your ad. This improves the return on your investment.