If you want to have a successful website, it’s not enough to only have a desktop version. Your design needs to be responsive so that it works on phones and tablets too.
Desktop versions are sometimes suitable for viewing on tablets. But they can be much harder to use on smartphones.
Your design needs to be able to adapt to a smaller screen, as well as the different functionality of a mobile device.
So many people use their phones and tablets to browse the internet nowadays. You would be missing out if you didn’t optimize your site for mobile.
Have a look at some of these tips to create the best mobile website.
Think Ahead of the Curve
Technology moves incredibly quickly, so it’s important to be able to keep up. If you take inspiration from your mobile site that is already a few years old, it could be out of date soon.
Looking at current trends can be useful. But things may have moved on by the time your mobile website is complete.
You should try to research developing trends and much as you can so that you can stay ahead.
It’s also a good idea to create a mobile site that you can easily adapt later on. When things start to progress, you can ensure that you’re following along.
Get an Expert on Board
You may already have a web developer who looks after your primary website. Whether you do or not, you should look for someone with experience in optimizing sites for mobile use.
There is a different set of skills needed to create a responsive site that works on a range of devices. They need to know what choices to make both in design and content.
For example, WME can preserve your branding and design elements while adapting your current website for mobile use.
They can also redesign your existing site and build you a new mobile website at the same time.
Get to Know Your Target Audience
When you’re building a mobile website, it’s a good idea to know about your target audience. Of course, you might know a lot about them already.
But you specifically need to learn about how they use their mobile devices. You can explore things such as which operating system most of them use.
You can learn about their behavior, such as how they search for websites and when they use their mobile devices.
Don’t Skimp on Content
It’s necessary for your mobile website to be more simplistic and clear than your desktop version. You can’t have too much going on, or it will be difficult for anyone to use the site.
However, don’t make the mistake of getting rid of too much content. You should try to keep the core content the same on both versions of your site.
People can often choose to switch to the desktop version if they can’t find what they need on your mobile site.
Make it easier for them by providing all the essential information in both places.
Mobile websites have their own set of requirements for a usable site.
Remember to approach them differently to a desktop site for the best results.