Business 101: Creating The Perfect Product
Are you starting a business that makes and sells products? If so, then you will find this article incredibly useful. In it, we will discuss how you can create the perfect product. Believe it or not, it’s a lot easier than you might think, all you have to do is follow three simple tips:
Make It Demandable
Arguably the main thing to remember when creating a product is that you make something that’s demandable. You have to really produce an idea that gets people salivating and itching to throw their money at you, and get their hands on your product.
The problem a fair few businesses have is they spend too long looking for things that are in-demand. Sure, figuring out what’s demandable will make it easier to produce a product. However, they think that simply taking a demandable idea is enough to get people interested in their product. The fact is, you should be looking at what’s trending and what people are buying, then produce a similar product, but put your spin on it. Make sure your product has something that others don’t, this is what will make it the most demandable one on the market.
What you need to do is spend a lot of time research your chosen market. Find out what’s hot and what’s not, think about who your target consumers are going to be, all that sort of stuff. Once you’ve done this, you will have a very good idea what your product will look like and what it will do. Now, it’s time to promote it and make it demandable. How can you do this? By taking to the internet of course! There are some great tactics involved in promoting your new product and making people think they must have it. For starters, tease elements of the design and show features on social media through images and videos. This gets people interested, as they can actually see the product for themselves. Another idea is to submit press releases to news outlets, so they will create stories about your new product that people will read and gain interest in.
The major benefit of creating something that’s demandable is that you will see lots of interest in it before it’s released. This puts you in a very commanding position to make lots of sales straight off the bat. If you allow customers to pre-order your product, you can seal loads of sales before the release of your product.
Think About Colors
Colors are very important when it comes to creating the perfect product. No matter what you’re creating, it will need to be a certain color. There are some products that only come in one specific colorway and others that allow customers to choose between a selection of colors. A good example of both things is a t-shirt that’s available in multiple colors and a laptop that you can only get in one color.
If you’re only releasing this product in one colorway, then you need to think very carefully about what color or colors to choose. You want your product to look nice, and not have outrageous colors that put people off buying it. Take time to experiment and do market research until you land on the dream idea.
For businesses releasing products in different colors, you have to think about a couple of things. Firstly, think about all the colors you’ll offer your customers a choice from. You won’t provide every color under the sun, so pick a few popular ones. Secondly, think about how you’re going to color your products. Will you make every product and then release them all in their different colors? Or, will you keep your products uncolored until orders come in, meaning you only color them when they get ordered in that specific color? Both ways work, it just depends on how you sell your goods. If you have a retail store, you’ll need all colors out on the shelves. If you operate online, the other option may be better.
Finally, think about how your products will gain color. For a lot of large objects, you can usually create the design and then use something like a coating system to change the color. For clothes, it’s different as you will just get different colored material from suppliers.
Don’t Neglect Packaging
Too many companies put all their resources and effort into the actual product itself. While this may seem like a genius idea – after all, you want your product to be amazing – it can actually be a bad idea. You must remember to save some resources and effort for the product packaging.
The way your product is packaged and presented will play a huge role in influencing consumers to buy it. Sell something in awful packaging, and it won’t catch anyone’s attention when on the shop shelf. Now, you may think, what if my product is sold online? Surely packaging doesn’t matter as consumers won’t see it until they’ve already bought it? True, your packaging doesn’t influence whether or not an online shopper buys your goods. However, it can influence their perception of your company, and make them decide whether or not they’ll buy from you again.
If your packaging looks bad, people will turn their nose up at it. They’ll think your company is lazy and won’t recommend you to others. If you look at a site like Amazon, go and check the reviews on any product. You will notice that a lot of people give bad marks for a product that’s poorly packaged. It can be the difference between someone giving your product 5 or 3 stars. This makes a huge difference as it can influence other buyers in the future.
So, make sure you take the time to design the best packaging possible. Make it eye-catching and easy to open, while trying to use biodegradable materials too. Caring for the environment is a big thing, and your business will boost its reputation by using eco-friendly packaging.
Keep these three important tips in mind if you’re creating a new product. It’ll make the process a lot more effective, and help you design the best product on the market.