If you have a startup business it’s likely that you don’t have a lot of money for marketing. This is unless you have an investor who’s willing to pay your marketing costs. However, most startups don’t which means they need to work out a marketing plan that’s low cost. 

The good news is that it is possible to market your business without breaking the bank. 

 

Know Who Your Target Market Is 

When you know who your target market is you can start to create a marketing campaign. Not knowing who your target market is can be a huge mistake. 

Work out how your potential customers are so you can create leaflets, channel sign letters, products, and websites that will appeal to them. 

 

Work Out What Your Budget Is 

Every startup around will need to come up with a marketing budget. You need to work out:

  • How much you can afford to spend on marketing
  • Which potential customers you’re going to target first 
  • How much time you can spend working on your marketing campaign 
  • How much time you can spend marketing your startup 

Once you know the answers to all of the above points you can start marketing your startup. 

 

Attend Different Events 

Word of mouth is still one of the most important marketing tools. Therefore, attending different events can be very helpful.

Work the crowd, speak to as many different people as you can. Talk about your business and get to know anyone who could be useful to you and your business. 

 

Use Social Media To Your Advantage 

You don’t have to be the world’s biggest social media fan to take advantage of it. 

Set up at least a few social media accounts. Talk about your startup, who you are, and what you do.

Interact with those who comment on your posts and thank them for talking to you. 

Post at least 3 times a week to keep people interested. 

 

Ask For Opinions 

When a customer buys your product or uses your service ask for their opinions. Everyone wants to be heard. Asking your customers for their opinions will make them feel valued. In addition to this, you’ll get feedback that could prove to be useful. 

When you ask a customer what they think, they will begin to trust you. Trust is hugely important as it can help you to sell your products. Customers are much more likely to buy products from a business they trust than a business they know nothing about, 

 

Keep Marketing Your Startup 

Keep marketing your business no matter how good your sales are. The more you market your business the more new customers are likely to emerge. 

Don’t assume that marketing is a temporary thing, it is a tool that can prove wholly useful at all times. 

 

Use the above tips to help your startup to get noticed and get customers. Remember, you don’t have to spend a lot of none to be noticed. 

Start your marketing campaign today so your startup is more likely to be successful.