Earning enough money to keep afloat is hard enough, so earning enough money to grow and expand is even harder.
As a new business or one that is in a competitive market, it is seemingly impossible to maximise your earning power and become successful.
It is almost like the odds are against you from the start, and you are doomed to fail.
It is no wonder some businesses turn to alternative methods of income to try and complement their sales. On the whole, it seems like a good plan but it can go horribly wrong.
Implement the wrong strategy and you will become the laughing stock of the industry as your intentions are obvious.
Plus, people hate paying extra for something they shouldn’t be paying for in the first place.
Here are four ways to complement your business’ income without seeming desperate.
Charge For Parking
You will often people complain that they have to pay for parking. In fact, you might have complained yourself about certain parking solutions.
Still, parking is a great source of revenue, especially if you have a lot of visitors on a daily basis. The key is not to charge for parking but to charge less than the competition.
Most customers reluctantly accept that they have to pay for parking because everyone charges. Where they draw the line, however, is when they feel they are getting ripped off.
Lower the price and you can have a steady stream
Email Blast
Although constant phone calls are not a good technique, email is different. For starters, email is a lot less personal than cold calling. Plus, it is not as active.
You don’t have to get up to answer the phone every time it rings, and it doesn’t annoy you when it is something that isn’t important. You decide when you check your emails, and that is the key.
After a while, your constant email blasts will start to affect the way the recipients think. When they read enough emails, they will instantly link certain products and services with your business.
Upsell
Customers will ring you, whether they need to complain or whether they need to need to make a purchase. Once you have them on the hook, don’t be afraid to try and make a sale.
As long as it is done with taste and in the right circumstances, it can make you a fortune. Upselling is especially effective when customers are buying products to begin with.
If they are already spending money, they might be willing to spend more if you sell it properly. Remember, everyone’s a salesperson!
Subscription
Instead of actively badgering customers to buy something, you want them to buy it on their own and make an organic choice.
The only way to do that is to offer a service that is too good to turn down. You see it every day, and you probably don’t realise.
The most conventional technique is shipping. Offer a discount on yearly shipping and delivery costs and flocks of customers will subscribe.
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