Trust is a very important thing in the business world. If you have a trustworthy company, then you’ll see a range of benefits. Consumers are more likely to be interested in you if they can trust you. Investors are more likely to invest in your business if it’s trustworthy as well.
The key is finding ways to build a brand that people will trust. How can you do this? By following the advice down below:
Think About The Small Details
Believe it or not, but trust can be built thanks to small details. These are things that you wouldn’t think would make much of a difference. For example, your phone number. A lot of small businesses don’t have a proper phone number for people to call. Instead, you make them call your mobile number.
People don’t feel as safe when they have to do this. It’s not professional, and they don’t trust your business. These days, you can get landline mobile numbers that help out small businesses. Instead of buying a landline phone, you simply pay for a landline number.
People can ring it, but the calls will divert to your mobile. It helps to build trust, as it gives you that professional number and people feel more secure. Similarly, something as small as a business card will help out a lot. Again, they show that you’re professional, and people trust professionality.
Make sure your cards are properly designed and of a high-quality. Companies with business cards on thin sheets of paper aren’t going to be trusted.
(Link to source: https://goo.gl/aM6fgY)
Give To Charity
Another great tip is to start a charity fund. Each month, donate a portion of your profits to a charitable cause. You’ll be amazed at how much this improves your brand image, and makes people trust you. It’s a nice thing to do; it will humanise your company. You might find it possible to partner up with a charity too.
The benefit of doing this is that you can promote the charity on your website, etc. For example, you can have the charity logo on your page and speak about it in the info section on your site. It’s a great idea because your company will benefit, but you’re also helping people in need. When consumers see that you’re partnered with a charity, then they trust your brand a lot more.
You seem caring, and not like a typical business that only cares about its profits. Plus, investors know it’s good for business to do charity work, so they’ll trust you and be more likely to invest money.
There are just two simple tips here, but they’ll have a huge impact. If you focus on the little details, then you’ll slowly start to build a more trustworthy brand. The key is making your company appear more professional.
People trust professional businesses; it makes them feel safer. And, with some charity work, you humanise your company. People start to see you as a friendly business that can be trusted. Rather that a huge corporation that’s intent on taking everyone’s money.