On this post, we are going to talk about a term that you may not have heard before.
It is all about how to keep a business healthy. What does this mean?
Well, it takes a lot of different parts of a business into account. These include marketing, public profile, employee happiness and cutting costs.
If you take all these factors into account and know how to deal with them in the correct way, your business will be considered healthy.
In effect, it will have a profitable and lucrative future ahead. On the other hand, if you neglect even one of these factors, your business could run into serious trouble.
So, let’s take each one in turn and look at how you can improve the situation for your own business.
For marketing, it is all about keeping your business profile fresh and constant in the customers mind. If you slip up on this, then customers will turn to a competing company that is doing more to interact with them than yours is.
You can interact with your customers through marketing in a number of different ways, but the easiest is through social media. Your company should have profiles on networks like Facebook though so that customers can interact with it.
They will do this by leaving messages, and you can update your Facebook page to keep it active.
You can even announce business news here that you think your customers will want to know about and make it fun. An example of this is Disney asking on their Facebook page what people’s favourite Disney films are.
The did this just as they released the full collection on Blu-Ray. You can see how this works as a marketing technique so think of a unique way that you can do it for your business.
When you are setting up your social networks, be sure to link it to your company site.
Again, this is another way of how through marketing, customers can interact and “socialise” with your business. Every part of your marketing should be connected.
If you are still using television advertisements be sure to include your twitter address in the ad or a hashtag. Remembering these little details will help keep your marketing fresh.
Next, we’re going to look at not just keeping your business in the public mindset but also keeping their opinion positive.
One way that you can do this is by showing them that your business is not just a big industry.
You care about your customers, and you want a loyal following. You can think about throwing a party or fundraiser for the local community if you are trying to impress local customers.
Or, if your business is more worldwide orientated, try sending out e-cards with the products that they buy. This shows that you care.
The only time you should send out a mass email is when you are using a feedback survey.
This is another way you can show your customers that you care because you are asking them their opinion of your company. You are trying to discover how you can improve your service or product, and the public will appreciate this gesture.
You may even find they offer some brilliant ideas that you had not thought of on how to do this.
A final tip on improving public perception is making your company greener. Every other day the news has another story about how we are killing our planet.
So, if you can show consumers your company is taking this into consideration, you may win them over from your competition.
When thinking about your customers, remember they will be judging your company based on the service of your employees. If you want your employees to deliver a good service, then you need to keep them happy.
Otherwise, they have no reason to show loyalty to your company, and you may end up losing some skilled workers.
To stop this from happening ensure that you are looking after your employees needs. We are not just talking about their physical comfort although this is a good place to start.
For instance, if your employees are typing all day, you need to do all you can to make sure they do not develop RSI. Repetitive Strain Injury is caused by typing without breaks for a long period of time while sitting awkwardly. You can prevent this by letting your employees take regular five-minute breaks.
But, you should also be taking into account employees mental wellbeing and dealing with any issues that can arise in the office.
Some employees are going to need help because of conditions they already have, but other problems can be caused by office politics.
You need to make sure that you have a system for dealing with issues like bullying and staff that can handle it correctly. If you are concerned about not knowing how to deal with issues like this, you may want to think about an employee assistance service.
They can take care of all the aspects of these issues and offer beneficial services like counselling for your staff if they need it.
The last part of keeping your business healthy is ensuring you are not spending too much money.
If costs for your business are too high for you to make a decent amount of profit your business can end up being dead in the water.
Luckily there are simple ways to keep your costs low.
First you should hire a business accountant if you do not already have one.
They will ensure that you are saving money where it can be saved and may even unlock blocks on your funds so that you have more money to spend.
Next, you should think about outsourcing some jobs so that your employees are no longer responsible for them.
Outsourcing is a brilliant way to save money because it means your employees don’t have to waste time on necessary but annoying tasks.
Taking this advice, you will learn what a healthy business is.
When you discover that, you will have secured your company’s future.