The essence of great business has always been giving the people what they want. And, if you want to get your new business off the ground you need to make sure you nail this. But, this goes deeper than simply providing them with products and services they want.

You also need to be attentive and give them the kind of customer service and attention they crave. And the only way to do this thoroughly is through personal communication.

Now, when it comes to communicating with clients, you need to use a lot of different methods. And it’s important to try to be as personal as you can. This helps them to feel valued and appreciated as part of your business.

It’s essential for building a strong pool of loyal and happy clients. These are some of the ways you can make sure you make your customer communication more personal.


Face to Face

Face to face communication is an important part of customer interaction. It’s also something that too many people neglect when they run their own business. You really need to make sure that you place value on face to face interaction.

People like to speak to other people rather than communicating with machines. That’s why you need to make sure you do what you can to get this interaction. And this could be anything from meeting with your clients in person, to house calls or trade show Q & A sessions.


Video Message

Another avenue you might want to go down for personal communication is video messaging. Now this could be a corporate video you make specifically with a client in mind. Or, it might even be a more personal video message that you do for your customers.

It’s good for them to see who you are and for them to know that you acknowledge their contribution. This is a unique approach that not many business owners will take so it gives you a nice edge over your rivals.


Write to Them

These days there is so much emphasis on a digital landscape. And, as such, things can become a lot less personal. People become used to interacting with a screen rather than a person. But there is still something to be said for more old school approaches.

A great idea would be to write to your clients and customers to show them that you care. You might consider a circular letter that you could send out to anyone. Or, you might think about personalising each letter instead.



We all know how popular and important smartphones are in people’s lives. You will no doubt use the in a business sense. But, you should also consider that your clients and customers will use them too.

So, you have a great opportunity here to check out SMS Central’s email to SMS services. You’ll be able to use your email facilities to text clients and focus on marketing techniques or basic interaction strategies.



When you’re trying to maintain a popular and successful brand, you need to realise the importance of customers. It’s crucial that you go out of your way to make them feel like they matter and the way to do this is personal communication.

Making clients feel valued will ensure that you keep them as customers. And they will spread the word, and this will help you to attract more customers.