6 Powerful Email Tactics For Your Most Successful Campaign Yet

6 Powerful Email Tactics For Your Most Successful Campaign Yet

In the wide world of internet marketing, email is still one of the most powerful tools you have.

It’s one of our favourites too. Unlike social media, you can get really personal with each and every customer and user.

In fact, it’s the the only way you can make a real, personal connection with everyone.

It’s the closest thing to a real-world interaction you can get in the digital realm. 

Email may seem like an outdated tactic. Marketers often put their time and money into Facebook, Twitter and whatever else is the social media du jour.

The truth is, email has outlasted them all. And it will continue to do so. It is still the number one method of communication on the web.

Nothing has come close to replacing it. With that in mind, here’s how you create a more powerful, impactful campaign.

 

1. Create a Consistent Voice

Yes, we’ll look at improving click-through rates and trick tactics shortly. But first, let’s look at the bigger picture.

You’ve really got to assess whether your content and emails have an impact. They are a great way to extend your company brand and build your personal voice.

There’s nothing worse than a bland email devoid of personality.

Make sure it is an extension of the great content your produce on your blog. Keep the tone of voice and ensure users know its you, even from the subject line.

Red and white Envelope source

 

2. Make It Exclusive

This one is simple human psychology.

We all love to feel part of a club. We like to be the only ones in on the secret! We love exclusive offers and behind the scenes secrets.

This is the best way to encourage signups and it’s the best way to generate clicks and open rates.

Make people feel privileged to receive your emails, not enraged!

 

3. Intrigue and Tease 

When you send a newsletter, you’re competing against thousands of other emails every day.

We asked a number of people how many emails they get every day. The answers ranged but it’s usually anywhere between 20 to 200!

The biggest fight is simply getting people to open your email. Use an intriguing and personal subject line. Make them feel like they have to open it.

 

4. Remind People What You Do 

Think about how many services and emails you sign up for over the years.

Seems like hundreds, right? Well, it probably is.

And that means your signups are no different. Just because they’re on your email list doesn’t immediately mean they remember why!

Remind them who you are and why they signed up for you newsletter.

 

5. Be Personal 

There’s nothing worse than an automated, impersonal email.

It’s the fastest way to build up unopened newsletters and unsubscribers. Worse still, you could be reported for spam.

Use the recipients name in the email and remember their preferences.

Use a service like eCO2 Greetings to send Christmas and Birthday cards to you users. Simple, personal touches like this will work wonders.

 

6. Lure Them to Your Website

Finally, your work isn’t done when they open your email.

Lure them back to your website and remind them why they signed up in the first place.

Provide them with great content and exclusive offers.

Turn a passive customer into an active one.

 

There you have it, folks!

It’s not rocket science, it’s simple common sense.

Stand out from the crowd of emails with these fantastic tips!

Author: Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.

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12 Comments

  1. This statement “Just because they’re on your email list doesn’t immediately mean they remember why!” can’t be more true! I personally experienced this the other day and couldn’t remember for the life of me WHO the sender was and thought it was spam when it REALLY was someone I wanted to follow. Great tip to remind your subscribers who you are and how they got there.

    Post a Reply
    • With so many newsletter out there, and tens of emails a standard user can receive each day,
      you really need to stand out and gives value, remembering why subscribers are there.

      Thanks for reading and commenting, Michelle.
      Glad you liked the post!

      Post a Reply
  2. Hi Erik,

    These are some really powerful email tactics. Creating a consistent voice is the key. I also agree with your point that we should maintain the quality from our content to the email we send to our subscribers.

    I also like the idea of reminding people who you are and what you do. It’s important to remind people what you are capable of.

    Thanks for sharing these tips.
    Beijing Rodgers recently posted..Why 20’s is the most important decade of your life! #20bdaychallenge (Santiago, Chile)My Profile

    Post a Reply
    • Hello Beijing Rodgers,
      you’re right.

      Don’t be afraid of showing your personality,
      Keep high the quality of the content.
      Solve your subscribers needs or problems.

      Every of these steps contribute to your email marketing success.

      Thanks for reading and commenting!

      Post a Reply
  3. Hi Erik,
    I couldn’t agree more with this post! Email marketing still remain one of the best forms of personal communications for online success.

    Doing it well will mean creating an open channel where the client and customer constantly interact and fulfill each other’s needs!

    The 6 tactics shared here are practical and can lead to a successful email campaign. Tactics number 5 – “Be Personal” is readily very vital!

    This comment was shared in kingged.com where this post was found!

    Post a Reply
    • Thanks for adding your views, Sunday.

      Post a Reply
  4. Some good tips Erik.

    I agree, you need to remind them who you are. It’s very easy for people to forget you. It also helps to email enough so you do stay fresh in their mind. So many people don’t email enough, myself included.

    From my experience, personality can rule. They are more likely to remember and like you when you make it fun, or interesting.

    I stopped using their name a while back. It’s another field in the opt-in form, which can lower conversions and it looks real bad then the name field doesn’t work in your email. Just my take. Some people still use it.
    Ron Killian recently posted..Blog Comment Management System ShakedownMy Profile

    Post a Reply
    • Hi Ron,
      good to see you confirm my points.

      You’re right, showing your personality may indeed help you standing out from the crowd.
      Last time I checked, there were more than 1,2 billion sites on the internet. 😉

      Thanks for reading and commenting!

      Post a Reply
  5. Hey Erik,

    I could use some advice in improving my emails and this post right here helped a lot. I do need to be consistent with my voice. My blog is great as far as the content and value, but I really don’t carry this over to my emails. So this is a great reminder of this.

    You don’t know how many times in the past where I would call someone and they don’t remember signing up on my list and why. Keep in my, I think some of them were lying, but other than that, some people within your target audience really don’t remember. You definitely want to remind them more often on why they subscribed and the type of content they will receive.

    Also to get their attention and a reason to click on your email, you want to be personal with them. Whenever I do this, I get a better CTR. So addressing them by name shows how interested you are in helping them and know that they exist as an individual.

    Thanks for the share Erik! Have a good one!
    sherman smith recently posted..Thrive Leads Review: The Unprecedented List Building PluginMy Profile

    Post a Reply
    • Hi Sherman,
      good to see you on this blog.

      Managing a mailing list is not easy at all.
      Building contacts, providing good content, increasing engagement, converting into customers…
      I guess it’s a matter of experience and hard work!

      Glad you liked the post, thanks for commenting.
      Have a good weekend, Sherman!

      Post a Reply
    • A catchy title could really works, Pedro! 😉
      Thanks for visiting and commenting.

      Post a Reply

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