5 Ways To Drive Sales In A Small Retail Business
If you are running a small retail business, then there are plenty of advantages that you have over larger chain stores.
You are more personable, for a start. And you can also become a local face that people will happily come to when they need information about products in your market.
However, there are a few things that major chain stores do very well, and the biggest one is probably driving sales.
With this in mind, we thought we would give you some great tips on how to get better sales for your small retail outlet.
Ready to go? Then let’s get the show on the road.
Before You Begin
Before you get started, make sure you read up on our 10 Commandments of Increasing Sales. It is core information for any business, not just retail, and it should give you a good grounding for the most specialist info that you will find here.
Take your time – we’ll still be here when you get back!
Where products are located in your shop is as important as customer service.
Contrary to what you might think, not everyone wants to come in and have a long chat with you before making a purchase.
In fact, the majority want to get in, pay for what they need and get out as quickly as possible.
If the products they are looking for are not easily available, they will just go elsewhere.
Also, think about your added value products. These usually have bigger margins than the high ticket products you sell, so make sure they are available for impulse buys.
Setting up counter displays around the tills is a good idea for persuading customers into spending an extra five pounds.
They are also useful for reminding till operators to offer additional products to related items the customer is paying for already.
Good Customer Service
The ultimate way to increase your sales is by providing excellent customer service. Now, we don’t just mean being nice to people. While it’s a great thing be serving with a smile, it isn’t maximizing your sales.
Great customer service goes that extra mile and also brings in other products to the fore.
So, let’s say you are selling a PlayStation. Although the client may well buy one on its own, the chances are they will be disappointed to get home and find they only have demo games to play with.
Pointing that out to them helps them, and gives you the opportunity to sell them more games, more accessories, an extra controller and a whole bunch of other stuff.
That is good customer service. Not just saying ‘please’ and ‘Thank you.’
Better Till Management
Having worked in retail for many years, nothing frustrates me more than when one person is left on the till while four others are out stacking shelving units.
Even when there is an enormous queue. Putting money through the tills should be every retailer’s number one priority, without exception.
Make sure your tills are managed well and you will see a boost in sales. While customers crave good service, they also crave fast and efficient service.
If they don’t get it at your shop, they will find one where they do.
Hope you’ve enjoyed this post.
There are plenty more great ideas dotted around on this blog, so feel free to have a look around.
Thanks for reading!