5 Important Factors You Need to Consider With Google and SEO

5 Important Factors You Need to Consider With Google and SEO

Google. It’s considered the overlord of the SEO world.

You need to comply, or you simply fail. Of course, Google can be a great tool in your marketing arsenal. But, you need to ensure that you are using it correctly to get the right results.

When it comes to online marketing and SEO, it’s vital that you consider Google.

After all, you want to strive for success. Not languish on page 377 of the search results.

So, what are the things that you need to know about Google and SEO? Is it all as scary as you are lead to believe?

In short, no. Google can be a valuable tool. But, you need to play by the rules.

Here are five important factors that you must consider when it comes to Google and SEO.


1. Google Loves Content 

Content is king. Blah, blah, blah.

We’ve heard it all before. It’s true, content is critical. But, do you know what Google really likes? Good content.

Yes, in the face of it all, Google really enjoys quality, helpful content that meets the needs of the customer or reader.

Google is a customer-focussed product. As such, it rewards companies that have a customer focus that is akin to its own.

So, if you want to ensure that you are pleasing Google, you need to have kick ass, quality content that is super helpful.


2. Google Will Punish You: Penguin, Anyone? 

Google will punish people that refuse to tow the line. If you add too many, artificial links to your content, you will be penalised.

Google is trying to eradicate black hat SEO tactics. As such, it’s important that you adopt white hat SEO if you want to stay on Google’s good side.

If you have found yourself in the unenviable position of a Penguin penalty, there are tips that you can use. Check out this Google Penguin recovery guide for more information.

After all, it’s best to remedy these problems so that you can get your SEO back on track.

A penguin with a sword on a panel with "Google" word

Siddartha Thota


3. Google Ranks Social Media 

Matt Cutts had previously said that social signals are not ranked. But, a video was later released saying that social signals are considered in SEO rankings.

Confused? You should be.

There has long been debate on whether Google includes Facebook, Twitter and Instagram in its rankings.

Good news, social marketing gurus, your efforts are not in vain. Google now ranks social media. So, get honing your social media sites for maximum success.

Maximise your Facebook and Twitter pages for superb results. But, don’t forget about Google Plus…


4. Google Plus: Get On It 

Talking of social media, and Google Plus in particular, it’s vital that you are using Google Plus.

Yes, Google’s home grown and often forgotten about social media site is oh-so important if you want to attain a higher SEO position. Use it and make sense of it.

There are more businesses on there than what you would think. Google loves it social media platform and as such ranks it higher.

Google Plus logo

Widjaya Ivan


5. Google Likes Tech 

Google is a stickler for a proper, well-designed, technologically savvy site. If you don’t have this in your midst, Google won’t rank you. Yes, it’s that simple.

Make sure that you are eradicating problems within your site. Tech glitches are not viewed upon favourable.

So, complete a site audit and iron out any technical wrinkles.


So, there you have it, some simple and easy ways to appease Google.

Your SEO success depends on playing to the rules.


Anything to add?

Please share your views in the comments below, thanks!

Author: Erik Emanuelli

Hi! I am Erik Emanuelli : entrepreneur, traveler and blogger. You can follow me on Twitter, add me on Facebook or circle me on Google.

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  1. Nice tip Bro!* I love ur tip and am very sure this we be an help for others

    Post a Reply
    • Good to hear that, Bamidele.
      Thanks for visiting.

      Post a Reply
    • Thanks for the information. Definitely a good source

      Post a Reply
  2. Really informative article Erik.. Especially, first tip, google love content is exactly true. In fact if we write a powerful content then we don’t need to spend much more time in building backlinks. Thanks for shared this..

    Post a Reply
    • Writing for your readers, first.
      Then, for search engines.

      Thanks for taking the time to read and comment, Thyrone.
      Have a good day.

      Post a Reply
  3. Hi Erik,

    These are some great tips. Content has always been king. Google has always considered content to be the top priority for ranking websites. Social media is another important factor which Google considers. It is gradually taking precedence. The more social media activity that you have the better.

    Post a Reply
    • With 200 ranking factors, being up to date is not an easy task.
      Focusing on building a loyal audience by writing epic content is one of the ways to stay safe from any Google penalization.

      Thanks for visiting and commenting, Brian.

      Post a Reply
  4. Hi Erik,I totally agree with you. always content win. Very useful information. I also wrote an article about changes of SEO strategies in 2015. can i add my url for my article ?

    Post a Reply
    • Go ahead, Basha. No problem.

      Post a Reply
  5. Impact of SEO will not end only a broad perspective of marketing will arise which comprise of several aspect and social media will surely play a key role in marketing to push it onto the next level,So its surely better to rely on real work for better engagement.Many thanks

    Post a Reply
    • Thanks for visiting and commenting, Lonnie.

      Post a Reply
  6. Great content very helpful post

    Post a Reply
    • Good to hear your kind feedback, Kumar.

      Post a Reply
  7. Hi Erik!

    Great topic! Social media + SEO will always be controversial. If I had to choose a factor, it has to be those that are harder to do, such as reshares. Simple likes are easily attainable so I’m pretty sure those are not going to be considered much.

    Would love it if you could checkout the SEO checklist I made 🙂

    Post a Reply
    • Good point, Dennis.
      Reshares are much harder to get than likes.

      Thanks for mentioning your article, heading there right now. 🙂

      Post a Reply
  8. Yes, these are really considerable factors in search engeine optimization, Thank you for sharing useful information…

    Post a Reply
    • Glad you liked the post,
      thanks for your comment, Rajeev.

      Post a Reply
    • Thanks for the mention, will check it!

      Post a Reply
      • The latest news in the seosphere is that Google does not penalize a website for building spammy backlinks, but it simply devalues the bad link.

        Post a Reply
  9. A great informative post, very useful . Producing relevant and helpful content at a regular rate is a great method to improve search engine ranking. Thanks

    Post a Reply
    • Content is King, but marketing is Queen!
      Thanks for commenting, Shekhar.

      Post a Reply
  10. Amazing information provided by you for all SEO person.
    All topics are good for working with seo. Social and Cotent related topic very nice.Good information thanks for share it.Great Job.

    Post a Reply
    • Glad you liked the SEO information.
      Thanks for commenting, Matthew.

      Post a Reply
  11. It is always good to know how to stay at good side of Google. Quality and social signals always plays an important role to rank higher in search engines.

    Thanks for sharing.

    Post a Reply
  12. Thanks for the google tips…really helpful, especially for a SEO person.

    Post a Reply
  13. I knew about the Google’s focus on the quality content and rewarding those websites that give it’s visitors best experience and great value but did not know about the importance of being on Google plus and it makes complete sense. Trust me, I will be quickest arrival on this social media platform after reading this 🙂

    Post a Reply
  14. I don’t really know what I did wrong, mt website traffic just drop

    Post a Reply
  15. Yes Erik Emanuelli, I agree with your post. Content is of high priority for SEO purpose or any digital marketing purpose. It is not only helpful for the SERP page, but also and attractive content can better engage the audience.

    Thanks for sharing the post.

    Post a Reply

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