How Can I Make My Company More Powerful Online?
Nov09

How Can I Make My Company More Powerful Online?

In a world where online shopping is increasingly normative for people from numerous backgrounds, business owners who really want to optimize their conversion rates need to tap into the power of making their companies more dynamic in the digital realm. If you’ve been thinking about what steps you can take to make your company more powerful online, this is the quick reference guide for you. Below you’ll find just two of many...

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Controversy and Volkswagen: How to Create Memorable Marketing Campaigns
Oct27

Controversy and Volkswagen: How to Create Memorable Marketing Campaigns

The VW Polo is one of the best-selling cars this year in the UK. But does this have anything to do with Volkswagen’s marketing technique? The German car brand that manufactures the VW Polo is renowned for its funny, memorable and sometimes controversial adverts. But is there such a thing as ‘too far’ in corporate advertising? To explore how big brands create unforgettable marketing campaigns, VW dealership, Vindis, has analysed...

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Ensure Marketing Success for Your Start-up with Print Marketing
Oct26

Ensure Marketing Success for Your Start-up with Print Marketing

Print marketing is the way forward for small and start-up businesses. Considering the influence and authority of the internet and social media, many in the world of advertising and commerce might scoff at this idea. However, if you need to side-step the competition and create a profitable marketing strategy, the printing industry is far more successful than many give it credit for. So, can print marketing help you drive a lucrative...

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4 Trade Show Display Ideas for Small Business
Oct08

4 Trade Show Display Ideas for Small Business

In almost every field, there is a company which dominates the market. It features the best products and unique features. Now and then we see multi-national companies featuring revolutionary products, but don’t get it wrong, none of these companies started this big. In fact, every business started off quite small. And with proper management, good decisions, and smart marketing, they kept on achieving milestones. Speaking of marketing,...

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6 Marketing Strategies You Can Use to Grow Your Business
Sep28

6 Marketing Strategies You Can Use to Grow Your Business

One of the biggest challenges entrepreneurs and small business owners face today is determining how to effectively market their business. There are so many marketing techniques to be used that deciding which methods are right for your brand isn’t an easy task. When you add to that a small budget and limited resources that most small businesses are dealing with, effective marketing becomes even more challenging. In order for your...

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Website Translation and Localization: What Do They Mean?
Sep05

Website Translation and Localization: What Do They Mean?

Website translation and localization are two well known words in the world wide web, widely used, but their meaning is not too easy to understand. With the common sense it can be deduced that the localization includes a reference to something near, local and translation refers to convert a content in one language into one another. Yet, the word localization is repeatedly used within the same context of globalization that has a strong...

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5 Benefits Of Hiring A Marketing Expert
Aug28

5 Benefits Of Hiring A Marketing Expert

The success of companies is not only based on a good product or excellent service, the success of your company also depends, today on a good marketing strategy and online advertising. Therefore, when deciding on the right formula, we should not only analyze costs, but also how we can maximize return on investment in media efficiently and with a team of professionals. In addition, we are sure that it is much more profitable to have a...

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Creating a successful but cheap brochure
Aug10

Creating a successful but cheap brochure

Not all companies have a massive marketing budget to blow – but you don’t need stacks of cash for your marketing strategy to be successful. You just need to know which technique is best for your company, as well as how to embrace that strategy on a budget. One method which small businesses needn’t miss out on is brochure marketing – yes, it can be expensive, but there are ways to produce a professional brochure with your message,...

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Keeping People Safe at Large-Scale Events
Jul14

Keeping People Safe at Large-Scale Events

It is a sad reality that large-scale events are a magnet for individuals who are looking to do their fellow man harm. An example of a large-scale event that has the potential to attract nefarious individuals is large music festivals. For this reason, it is almost impossible to enter a turnstile gate at one of these large events without undergoing some form of search. Some people might find these searches intrusive and annoying....

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The Benefits of Using Custom Labels On Your Products
May09

The Benefits of Using Custom Labels On Your Products

It is important to make sure your products are ready for your customers before setting up a vendor or website. Take a look at the packaging you are offering for your products. Are you labeling your containers or boxes with plain self-adhesive labels and markers? It may seem like a good idea at a flea market or garage sale, but this technique may push away customers who are looking for a sign of a reliable product. The packaging you...

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